Empire Company Limited Celebrates the Launch Of Scene+ in Atlantic Canada Stores, and Prepares to Launch Next in Western Canada

Customers at Atlantic Canada Sobeys, Foodland, Voilà by Sobeys, Needs and Lawtons Drugs stores are now earning Scene+ points when shopping and, until September 21, have a chance to win free groceries for a year1

Scene+ will roll out at Empire’s other banners by region across the country this year and into early 2023, with Western Canada up next in September

Empire Company Limited is thrilled to see customers engaging with the new and expanded Scene+ loyalty program following its debut in its Atlantic Canada stores on August 11.

The Scene+ loyalty program has made its debut across Empire’s family of stores in Atlantic Canada, giving customers another fresh way to earn and redeem in every aisle. (CNW Group/Empire Company Limited)
The Scene+ loyalty program has made its debut across Empire’s family of stores in Atlantic Canada, giving customers another fresh way to earn and redeem in every aisle. (CNW Group/Empire Company Limited)
In June, Empire announced its co-ownership of Scene+, one of Canada’s leading loyalty rewards programs, along with Scotiabank and Cineplex. With the addition of Empire, these iconic Canadian brands are transforming Scene+ into a preeminent loyalty program.

Atlantic Canada was the first region in the country to introduce Scene+ in Empire’s family of stores.2 The excitement will continue with the launch of the program at stores in British Columbia, Alberta, Saskatchewan and Manitoba on September 22, continuing with additional regional launches through the remainder of Canada in 2022 and into early 2023. This exciting rollout will include Sobeys, Safeway, Foodland, IGA, FreshCo, Chalo! FreshCo, Voilà, Thrifty Foods, Les Marchés Tradition, and Rachelle Béry, as well as company liquor stores.

“The launch of Scene+ in Atlantic Canada is an exciting milestone in our loyalty journey. Early customer participation and engagement have exceeded our expectations. And we are just getting started,” said Sandra Sanderson, Senior Vice President of Marketing, Empire Company Limited. “We’re thrilled to announce that Empire’s stores in Western Canada are next, where our customers will have significant opportunities to be rewarded with Scene+. We will also be bringing additional value to our loyal customers at FreshCo stores in Western Canada, which will now have a loyalty program for the very first time.”