The new strategy reportedly aims to improve the nutritional density and reduce the carbon footprint of baked goods through natural processes, clean-label formulations, and support for the transition to sustainable agricultural practices.
SAINT-LIBOIRE — Farinart, a specialist in grain processing for the baking industry, announces the launch of its ESG strategy. The new strategy reportedly aims to improve the nutritional density and reduce the carbon footprint of baked goods through natural processes, clean-label formulations, and support for the transition to sustainable agricultural practices.
In a press release, the company stated that this initiative comes at a time when acting on nutritional and environmental issues has become essential. According to NielsenIQ reports published in September and December 2025, besides price, the most influential factor driving food consumption behaviour is health and wellness. This trend is expected to continue to grow in 2026, as 43% of consumers are willing to pay more for healthier options.
“Developing this ESG strategy was an opportunity to reflect on our business practices to position ourselves as a committed player in the improvement and promotion of healthy bakery products and baking mixes for consumers, while supporting agricultural soil regeneration. By structuring our approach, we now have a clear framework for action, with objectives, indicators, and timelines, and for mobilizing our teams and partners around growth that respects nature, health, and communities,” said Elisabeth Brasseur, Vice President, Sales & Innovation at Farinart.
Source: www.canadianmanufacturing.com