Established in 2011, our mission was simple: infuse rural values into every product, adding value to our farm’s harvest. Our iconic farm tire logo, inspired by our 1940s Allis Chalmers WD tractor, embodies our hardworking teenage years in the fields, dust-covered and determined.
The orange hue, borrowed from the vintage tractor company, strategically distinguishes our brand on crowded beer shelves. Since 2011, our Farmery logo and branding adorn a myriad of products, from packaging to coasters, reaching far beyond Manitoba to global stages, conventions, and even Food Shows in Japan.
Fans share our brand worldwide, from Australia to Everest’s base camps, a testament to what a couple of farm boys can achieve. Our branding is our seal of authenticity, symbolizing our commitment to both farming and brewing crafts.
Understanding the importance of brand protection, we heeded advice from experts, successfully trademarking in Canada and the USA. This award is a collective achievement, a tribute to our dedicated staff and passionate fans. Thank you for fueling the strength of our brand with your unwavering passion!”
Source: westerngrocer.com