Fearne & Rosie hits the sweet spot with B Corp Certification

Fearne & Rosie Reduced Sugar Jams has been recognised as a certified B Corporation, one of the first healthier jams businesses globally to do so, achieving a high 93.4 B Impact Score.

The Yorkshire-based start-up, which is on a mission to bring back the jam into British households with its more fruit, less sugar range of healthier jams, was awarded B Corp status after meeting the highest standards of social and environmental performance, accountability and transparency.

The business, which is committed to balancing profit and purpose, was commended for its Impact Business Model, via its work with communities and charitable initiatives.

To be a B Corp, a firm must legally consider the impact their decisions have on workers, customers, suppliers, community and the environment by using business in a positive way and outside of shareholder profit.

The past year has seen the business reduce waste in its jam production process by using surplus ingredients (including surplus fruit and sugar beet), as well as adopting sustainable sourcing including eco pallet wrapping and recycling content labels as it reinforces its passion about providing healthy jam for all.

The company has remained true to its original aim of donating at least 2% of revenue to charity through partnerships with BBC Children in Need and FareShare.

“Here at Fearne & Rosie, we believe that business should be a force for good. Our mission has always been to make a positive impact, focusing on our engagement with and impact on the charities with which we work with. We are thrilled to have that recognised with this certification. I believe joining this network of like-minded organisations will drive collective impact and help democratise access to healthier, more sustainable foods,” said Rachel Kettlewell, Fearne & Rosie’s founder.

Chris Turner, executive director of B Lab UK said it’s an exciting time to welcome Fearne & Rosie to the B Corp community.

“As a fledgling business and challenger brand, their commitment to doing business differently will be an inspiration to other start-ups and help spread the idea that we can redefine success to be as much about people and planet as it is about profit,” said Turner.

With consumers keen to know exactly what they’re buying, Kettlewell noted that the commitment to transparency in the B Corp certification is a critical component of the business.

“Through innovation, close collaboration with local suppliers and partnerships with like-minded charitable organisations such as BBC Children in Need and FareShare, we have worked from the outset to create a positive, lasting impact. For Fearne & Rosie, sustainability is about leaving a better world for children, and we are excited to do even more as we continue to grow.”

With its new B Corp status, Fearne & Rosie founder said it will look to continue to raise the bar. Future plans include expanding its distribution, giving families across the UK greater access to its healthier jams as well as establishing a schools’ outreach programme to empower children to make healthier food choices.

Fearne & Rosie’s B Impact Report can be viewed here: https://www.bcorporation.net/en-us/find-a-b-corp/company/fearne-and-rosie

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