Ferrero Canada invests $445M in Ontario plant

Ferrero Canada plans to expand its Brantford manufacturing facility in Ontario at a cost of $445 million. The investment will introduce production lines for two products. The project, which is expected to create 500 new jobs in Brantford, is supported with a loan of up to $36 million through the Invest Ontario Fund.

“I’m thrilled to welcome this historic investment to Ontario, along with hundreds of new, good-paying jobs for Ontario workers,” said Ontario Premier Doug Ford at the project kick-off ceremony. “At a time of global economic uncertainty, our government is going to keep working to make Ontario the most stable and attractive place to invest and do business, so we can continue welcoming new, job-creating investments like the one we are celebrating today. No matter what, we’ll always have the backs of our world-class workers.”

Ferrero is the largest employer in the City of Brantford. This latest investment will see their provincial workforce expand to over 1,800 employees.

By leveraging the Internet of Things (IoT) and advanced robotics to digitize production and improve productivity, the investment will see Ferrero’s production capabilities and capacity expand considerably, allowing for the launch of a new product, the Ferrero Rocher chocolate squares. The chocolate squares is the company’s first new product to be launched outside of Europe. The expansion will also create new production lines for Nutella Biscuits, which had previously never been manufactured outside of Europe.

“This is another important milestone in Ferrero’s history. This expansion represents a commitment to Ferrero’s tremendous momentum in the region and will strengthen our manufacturing capabilities and supply chain. This investment will also accelerate the growth of our Nutella and Ferrero Rocher power brands, further solidifying our presence in stores,” said Omar Zausa, president, Ferrero Canada.

Print this page