Ferrero Canada promotes David Rabu as VP, trade marketing and category management

Ferrero Canada promotes David Rabu as vice-president, trade marketing and category management. In this newly created role, Rabu will lead the development and implementation of Ferrero Canada’s sales strategy across trade and shopper marketing, revenue and category management, and e-commerce, for its portfolio of brands including Nutella, Nutella & Go, Kinder, Tic Tac, and Ferrero Rocher.

He will report to Alessandro Natola, president, Ferrero Canada, and will be a member of the Canadian leadership team.

Rabu has been with Ferrero Canada since 2010, most recently as senior director, sales, national accounts and e-commerce. During his tenure, he held roles of increasing responsibility across brand marketing, sales and customer marketing.

Prior to joining Ferrero, Rabu worked at Procter & Gamble, Gillette and Duracell, in various sales and brand marketing positions. He brings more than 20 years of experience in consumer packaged goods.

“David’s broad experience across sales and marketing will be a valuable asset as we continue to drive sustainable, profitable growth across all categories, with a concerted effort towards instore and online execution,” said Natola. “He has a proven track record of consistently delivering strong results by focusing on people, process, and sales and category fundamentals.”

In addition to leading category strategy through an omnichannel lens, Rabu will work closely with his regional and global counterparts, leveraging best practices and global category strategies for the Canadian marketplace.

“I’m excited to take on this new role and continue to build on the strength of our trade marketing and category management teams,” said Rabu. “The retailer landscape continues to evolve, and I look forward to collaborating with our retail partners to deliver innovative, breakthrough instore and e-commerce strategies.”

Rabu holds a business degree from Grenoble Graduate School of Business in France and an MBA from the University of Ottawa.