First Choice Beverage to invest $50M in plant modernization

First Choice Beverage, a Mississauga, Ont.-based producer of juice and dairy alternative products, is investing $50 million to boost its manufacturing capacity.

The company will acquire new equipment, including robotics and automation features, to meet growing consumer demand.

In support of this investment, the Ontario government is providing First Choice Beverage, a subsidiary of Lee Li Holdings, with $5 million in funding through the Advanced Manufacturing and Innovation Competitiveness (AMIC) stream of the Regional Development Program (RDP).

“As health and wellness concerns rise globally, our multimillion-dollar investment in a cutting-edge, high-tech and environmentally sensitive production facility will position Ontario as a global leader in the US$200 billion non-carbonated beverage market,” said John G. Spiteri, COO and CFO of Lee Li Holdings.