UK |ALDI launched first supermarket own-brand ‘Flat’ Recycled PET wine bottles that are nearly seven times lighter than glass versions.
- The eco-friendly bottles are fully recyclable and designed to easily stack on shelves while optimising storage space
- ALDI’s Chassaux et Fils Méditerranée Rosé is also launching as a recycled PET bottle
- Products hit shelves after the supermarket announced earlier this month that it was launching the UK’s first own-brand paper wine bottle
Coinciding with Global Recycling Day in the UK, Aldi has announced the UK’s first, supermarket own-brand flat recycled PET wine bottles. The Chapter & Verse Shiraz and Chapter & Verse Chardonnay are available to buy in lightweight, fully recyclable PET bottles.
Made from 100 percent recycled PET, the new flat bottles weigh just 63g – making them nearly seven times lighter and stronger than a standard glass bottle, while being completely shatterproof.
Removing 42 tonnes of bottle weight for this launch alone, the next-gen bottles not only make light work of heavy shopping baskets, but they also deliver impressive green credentials for eco-conscious shoppers.
The compact design means 30 percent more bottles can be loaded onto pallets and transported to supermarkets; and converting to these innovative bottles compared to standard round glass, takes 30 percent of lorries off the road.
“We know shoppers are looking for greener, more sustainable products and our aim is to continue to deliver this, whilst offering great value and enhanced functionality. We’re pleased to be taking the next step in expanding our recyclable, eco-friendly range,” said Julie Ashfield, Managing Director of Buying at Aldi UK.
Aldi has worked with Packamama on the supermarket-first initiative. The London based company is on a mission to fight against global warming by providing innovative, climate-friendly packaging for the drinks industry.
“We are honoured to partner with Aldi, a true pioneer in the grocery sector, as we both lead the way in sustainable wine packaging. This collaboration delivers the much-loved Chapter & Verse in our innovative eco-flat bottles to customers, offering the perfect blend of quality, value, and sustainability,” said Santiago Navarro, CEO & Founder of Packamama.
The supermarket is also launching its Chassaux et Fils Méditerranée Rosé in a recyclable PET bottle. Eight times lighter than the average 75cl glass bottle, the launch alone will help to remove 18.15 tonnes of bottle weight.
Alongside the new plastic bottles, Aldi is reducing the average bottle weight of all its still wine products by 8 percent. The process has been started already and will be completed by 2025.