Food City, Dollywood Parks & Resorts partner up

Food City is now the official grocery partner for Dollywood Parks & Resorts and will also be the presenting sponsor of the park’s Smokey Mountain Summer Celebration and the Colossal Pumpkin Patch during Dollywood’s Harvest Festival.

“Food City is proud to serve as the official grocery partner for Dollywood,” said Steven Smith, president and CEO of Food City. “Like our company, they are dedicated to their customers, their associates, and the communities they serve. We look forward to working together to continue to enhance the customer service experience for both organizations.”

Dollywood’s Smoky Mountain Summer Celebration will be June 15-Aug. 11. The Harvest Festival is Sept. 9-Oct. 28.

“We look forward to working together on promotional opportunities that will benefit guests and customers,” said Eugene Naughton, president of Dollywood Parks & Resorts. “[Food City] reinvests in the community through various events and donations to ensure they are supporting those who support them.”  

Food City currently operates 153 retail outlets across five states and his headquartered in Abingdon, Va.

Source: supermarketnews.com

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