FOOTHILLS CREAMERY AND CALGARY FLAMES LAUNCH ‘C OF RED CINNAMALT SWIRL’ ICE CREAM IN GROCERY RETAIL AS PLAYOFF SEASON COMMENCES

Fan-favourite Saddledome soft serve reimagined for at home consumption

CALGARY (May 10, 2022) – In celebration of Calgary’s current Stanley Cup playoff run, Foothills Creamery and the Calgary Flames are bringing a taste of the Scotiabank Saddledome (“Saddledome”) into the homes of hockey and ice cream fans across the city. Foothills Creamery’s popular Cinnamalt Swirl soft serve has been a sought-after staple at the Saddledome for decades, and now Calgarians can also enjoy this game day delicacy from the comfort of home in a traditional hard ice cream format. As of May 9^th, C of Red Cinnamalt Swirl can now be found in the freezer section at all Calgary Co-op grocery stores.

“For years, fans have been lining up at the rink for our signature Cinnamalt Swirl soft serve and it has made a name for itself as a fan-favourite Saddledome snack,” says Bill McKenzie, CEO of Foothills Creamery. “We are thrilled to be partnering with the Calgary Flames to make the perfect pairing of hockey and ice cream accessible to Calgarians in their homes. With playoff hockey being spring hockey, the timing couldn’t be better to launch this warm-weather treat to the entire Flames fanbase.”

A Calgary-based success story with more than 50 years under its belt, Foothills Creamery has been in business since 1969 and making ice cream for nearly 40 of those years. Currently, more than 80 flavours of its famous ice cream, sorbet, sherbet and soft serve can be found at 500+ independent scoop shops throughout Western Canada. Eight ice cream flavours are also available in 1.4L containers at grocery retailers across Western Canada, with plans to add more new retail flavours in spring of 2022. C of Red Cinnamalt Swirl marks the latest addition to Foothills Creamery’s retail portfolio and is a blend of cinnamon-chocolate and vanilla that gives consumers the chance to bring home the ‘Dome.

”The Cinnamalt Swirl is a staple at the Scotiabank Saddledome with fans of all ages lining up every event. We are extremely excited to extend our partnership with Foothills Creamery to bring this unique fan favourite to retail locations,” says Ziad Mehio, VP of Food Services, Calgary Sports and Entertainment Corporation.

As two proudly Calgarian organizations, Foothills Creamery and the Calgary Flames are excited to make this uniquely Calgarian experience available beyond the walls of the Saddledome. C of Red Cinnamalt Swirl can be found in 500ml tubs at all Calgary Co-op retailers across the city, with plans in place for the addition of further retail partners in the coming months. For more information, please visit www.foothillscreamery.com.

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