Framptons introduces British-farmed oat drinks

Framptons is presenting The Wessex Oat Company, a new range of British-farmed oat drinks now available for retailers looking to develop their plant-based beverages with recipes and blends that they might turn into own-label.

Launching initially in the discount channel, the UK’s independent plant-based drinks company said The Wessex Oat Company offers retailers a “prime opportunity” to meet the rising demand for sustainable and locally sourced plant-based options.

The Wessex Oat Company range is exclusively sourced from the fertile fields of Wessex, ensuring support for British farmers and reduced food miles. With a strong commitment to environmental sustainability, Framptons uses state-of-the-art processing facilities in Somerset, emphasising traceability and eco-friendly practices.

The range includes Unsweetened Oat, Barista Oat, Chocolate Oat, Oat Latte, Caramel Latte, catering to a variety of consumer preferences and capitalising on the ready-to-drink coffee trend. Creamy Oat, a single cream alternative is due to launch later this year. Holding the prestigious Red Tractor certification, The Wessex Oat Company assures high standards of quality and traceability from farm to fridge.

According to Framptons, the dairy alternative market is evolving and experiencing the same level of innovation and interest as the mainstream dairy market. New plant-based alternatives such as protein drinks, shakes and coffees are all now on offer, very much following the North American market trends.

Framptons said it offers value to wholesalers and retailers who, with this new range, can deliver great value to their customers, helping them access and enjoy the plant-based market during the ongoing cost of living challenge.

Andrew Rimell, managing director at Framptons, said, the launch of The Wessex Oat Company is a “pivotal” moment for Framptons and the UK plant-based beverage market.

“We’re not only introducing a product but also advocating for a sustainable future and supporting the cherished tradition of British farming,” Rimell said. “The Wessex Oat Company range offers retailers, wholesalers and discounters an opportunity to align with consumer demands for ethical, sustainable, and delicious plant-based options at affordable prices below the level of the major brands, giving an own label equivalent value proposition.”

The versatile product range is designed to support a broad spectrum of consumer needs, whether for everyday consumption or specialty uses.

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