Fresh Direct Produce Group sells Mike & Mike’s to co-founder

The Fresh Direct Produce Group sells Mike & Mike’s, an organic fruits and vegetables distributor based in Vaughan, Ont., to Mike Fronte, one of the company’s original founders.

This strategic move supports Fronte’s desire to return to the organic business he co-founded in 2004, while allowing the Fresh Direct Produce Group to focus on its broader growth plans.

Fronte said, “Mike & Mike’s has always been close to my heart, and I look forward to leading the company with the same dedication and passion that helped shape its foundation. We remain committed to delivering the highest-quality organic products and building lasting relationships with our customers.”

Looking ahead, the Fresh Direct Produce Group remains focused on pursuing further acquisitions to support its expansion and growth across Canada and into the United States.

Adri de Wet, president of the Fresh Direct Produce Group, said, “Mike & Mike’s has a proud legacy of excellence in the produce industry, and we are confident that under Mike Fronte’s leadership, the company will continue to thrive. This transition is an exciting opportunity for both organizations, and we look forward to seeing Mike & Mike’s flourish.”

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