Freson Bros. Hinton Valley Awarded Regional Grocer of the Year

(May 3, 2022 – Hinton, Alberta) Freson Bros. Hinton Valley is proud to have been awarded the 2021 Alberta/Saskatchewan/Manitoba/NWT/Nunavut Regional Award – Medium Surface Category.

Each year, the Canadian Federation of Independent Grocers (CFIG) Awards Program recognizes the success of outstanding independent retailers and the Canadian Independent Grocer of the Year is the most prestigious award CFIG can bestow. Each year, Independent grocery stores from coast to coast in Canada compete for the coveted title. Each of the competing stores is visited personally by a highly respected retail management expert, who evaluates competing stores based on retailing excellence and innovation, store team performance, customer service, space
utilization, freshness and cleanliness.

Sally Congdon, Freson Bros. Hinton Valley Manager said after the announcement, “We are humbled and our team is uplifted by this Canada-wide recognition for doing what we love to do every day: serve our customers and community.”

Doug Lovsin, President attributes Freson Bros.’ continued success to the team’s unwavering commitment to Family, Community and Heritage. “This award is a testament to Freson Bros.’ ability to offer Alberta with a unique fresh food shopping experience. This is the foundation of our brand and who we are.”

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