Giant Food is changing the Giant Direct delivery model, and with it comes the elimination of one of its e-commerce facilities.
The Carlisle, Pa.-based retailer said its Camp Hill location will no longer be fulfilling grocery orders and instead the company will use a third-party partner.
Giant Food employees at the store will still shop and put orders together, but another company will actually handle the delivery portion.
“The grocery delivery business is always evolving so it’s important our service does, too,” Giant Food spokesperson Ashley Flower said in an emailed statement to Supermarket News. “We’ve learned over the past few years that there isn’t a one-size-fits-all approach to our e-commerce business, particularly our fulfillment model. Customers need different things from us at different times. This is why we regularly review our portfolio to ensure we are operating as efficiently as possible and are best positioned to meet their needs.”
Flower said the transition will be complete by the end of April, and stressed that e-commerce remains an important segment of the business strategy at Giant Food and the key to future omnichannel growth.
By working with the third party, Giant Food said delivery times will be quicker and there will be one-hour delivery windows, and shoppers would have two to three hours prior to delivery to make any changes to their order.
Workers at Camp Hill were offered similar positions at other e-commerce facilities, perishable distribution centers, or stores, and according to Giant Foods 80% had already accepted new work.