Giant launches Local Produce Boxes program

Giant Food has begun selling boxes of locally sourced fruit and vegetables online for on-demand delivery.

Called Local Produce Boxes, the program offers locally grown, in-season produce for order through GiantFood.com and fulfilled by the Giant Delivers service, Landover, Md.-based Giant said Tuesday. The boxes carry a retail price of $20 and contain six or more items from local farms in Maryland, Virginia and Delaware.

Giant said the Local Produce Boxes will be available throughout the summer without a subscription or purchase commitment. Items will vary weekly depending on farm harvests and seasonality. Customers can find out which local produce is in season by viewing a calendar at GiantFood.com. 

“We know our customers appreciate fresh and seasonal produce when they are in-store or ordering online just as much as we do,” Gregg Dorazio, director of e-commerce at Giant Food, said in a statement. “We look forward to bringing these specially curated Local Produce Boxes featuring summer’s tastiest produce to our customers.”

More than 20 farms are participating in the Local Produce Boxes program, Giant said, including Fifer Orchards and Vincent Farms of Delaware; Miller Farms, Houser Produce Farm, Calloway Bros. and Shlagel Farms of Maryland. and Kirby Farms of Virginia.

Giant added that the Local Produce Boxes are part of an effort to work with 20 new farms in Maryland and 70 new farms in Virginia this year. The retailer said the program also furthers its sustainability and wellness initiatives by increasing food traceability and transparency and making healthy, locally sourced foods more accessible to customers.

Part of Ahold Delhaize USA, Giant Food operates 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, including 152 full-service pharmacies, 82 full-service PNC Banks and 24 Starbucks locations. 

Source: supermarketnews.com

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