Grain firm merger means changes for Canada’s Farm Show
REGINA — The merger of Bunge and Viterra has resulted in rebranding across assets but also in naming rights and sponsorship.
The International Trade Centre at Regina’s REAL District is now the Bunge International Trade Centre and Canada’s Farm Show is presented by Bunge.
Bunge Canada chief executive officer Kyle Jeworski said the 10-year naming rights deal began in 2017 when the ITC first opened.
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Canada’s Farm Show moved to March for the first time earlier this year and will be held March 17-19, 2026.
REAL CEO Rick Bennett said the show will continue to focus on innovation, education and collaboration.
“We are delighted to continue our valued partnership with Bunge, not only through their ongoing commitment to the Bunge International Trade Centre, but also as the title sponsor of Canada’s Farm Show,” Bennett said.
“Bunge’s continued support underscores their dedication to agriculture and to strengthening our community, and we look forward to building on this meaningful partnership to expand the reach and impact of the event.”
Exhibitor booths at the farm show were sold out in 2025. The show schedule changed after several years of lagging attendance and fewer exhibitors.
Source: producer.com