Green Cola and Chitos form new drinks group

Greek businesses Green Cola and Chitos have announced a partnership to expand internationally in the better-for-you beverages sector.

According to Nielsen IQ, 48% of global consumers make proactive health and wellness choices on a regular basis, which has resulted in a 17% growth in the global low calorie beverage segment – 10 percentage points higher than the overall category.

The companies have announced the creation of a new UK-headquartered drinks group, Green Beverages Group, extending their existing commercial cooperation in Greece.

Based in London, Green Beverages Group, which aims to become a global leader in better-for-you beverages, will focus on strengthening the position of its brands in markets, including the UK, Middle East and US, where Green Cola already has listings with grocery retailers.

The group will also seek opportunities to launch into new territories, including Asia, Australia and South America.

Periklis Veneris, CEO of Green Beverages Group, said: “The creation of the Green Beverages Group is a transformational and hugely significant milestone for us as we execute our ambitious international expansion plans. By combining Green Cola’s innovative, disruptive approach with the strong heritage of the Chitos group, we believe we can develop into one of the world’s leading non-alcoholic beverage companies.”

Veneris continued: “Under the group, we have the scale and expertise to further accelerate our growth around the world. I’m excited to be working with such a talented group of people and look forward to the opportunities ahead.”

With well-established production facilities across the country, one of which being the fastest fully automatic production line in Europe, both groups will continue to produce their high-quality beverages in Greece, supporting Green Beverages Group’s international growth strategy. The Group has various routes to market in the 46 international countries.

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