Grocery Foundation kicks off live 2024 Toonies for Tummies campaign

The Grocery Foundation’s 2024 Toonies for Tummies live campaign has kicked off with the first retailer, Quality Foods in B.C. The campaign will continue until March 20, 2024 and included additional retailers, such s Calgary Co-op and a record of 43 sponsors.

The Foundation hopes to raise $4 million with this year’s promotions.

The national campaign will take place in 1,500 stores and include TV promotions in English Canada, a social media campaign and an national interview on The Morning Show.

The creative campaign features Ontario’s first poet Laureate, Randell Adjei, who benefited from the student nutrition program during his elementary school year.

WATCH the campaign videos below.