Health-Ade celebrates 10 years with special seasonal flavour release

Health-Ade celebrates 10 years

Health-Ade, the creators of feel-good, bubbly beverages with gut-health benefits, is celebrating its 10th birthday with the limited release of a special new addition to its seasonal kombucha lineup, Guava Dragon Fruit.

Health-Ade’s newest seasonal beverage is flavoured with organic, cold pressed juice from sweet guava and tart dragon fruit. It is Health-Ade’s third seasonal flavour in its rotating lineup. The brand is also known for the Holiday Cheers kombucha, a winter season staple with notes of ginger, all spice, vanilla, cacao, cinnamon, clove and nutmeg which hits shelves each October. In February, the company also launched Pineapple Creamsicle.

With humble beginnings at a farmers market ten years ago, Health-Ade has grown into a top-selling functional beverage brand available in over 50,000 stores across America and with over $200M in annual retail sales.

Health-Ade continues to lead category growth and is the fastest growing kombucha brand, ten years in thanks to.campaigns such as it’s biggest ever, Get That Good Gut Feeling. The campaign celebrates the improved physical and mental well-being the probiotics and fermented goodness in Health-Ade Kombucha promote.

“After ten years in business, we wanted to do something special to celebrate how far we’ve come,” said Daina Trout, co-founder and chief mission officer of Health-Ade. “I was inspired by a recent trip to the Costa Rican rainforests where I fell in love with the delicious combination of guava and dragon fruit.

“When it came time to create this celebratory flavour, we leaned into our consumer insights to make a flavour that our biggest fans would love, and I was delighted to learn that these tropical flavours are in high demand! As it turns out, cold pressed, organic guava and dragon fruit juices are the perfect complement to our tangy-sweet kombucha, and our new flavour was born.

“Happy Birthday to Health-Ade, I know the next 10 years are going to be as wonderful and full of growth as the last 10!”

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