HEINZ Launches Ketchup Chip Dip Playing on Canadians’ Love for Ketchup

From french fries to hash browns, HEINZ and fried potatoes have always gone hand in hand. But for some reason, when it comes to potato chips, people find it weird—even though nearly all North Americans dip their fries in ketchup. Are fries and potato chips really that different? They’re both fried potatoes after all… HEINZ says “potato, potahto” and is taking a page from THE trendsetter on all things ketchup and chips: Canada. 

A beloved flavour mash-up from Vancouver Island to Newfoundland, ketchup chips have been a Canadian staple for decades. Now, HEINZ is calling out the so-called “weirdness” of dipping chips in ketchup while inviting fans to take their love for this iconic duo to the next level —giving them the freedom to customize every bite, dialing up or down their ketchup-to-chip ratio. 

Just in time for National Potato Chip Day (3/14), HEINZ is challenging North Americans to take a cue from Canada’s love of ketchup chips—then turn it up a notch. Enter HEINZ Chip Dip: a limited-time offering specially designed for potato chip dipping, daring fans to enjoy the taste they know and love, just in a reimagined way. 

• CANADA DID IT FIRST: While Canadians have long-been snacking on ketchup chips filled with pride, other markets have yet to experience this delicacy. But Canadians don’t gatekeep their favourite flavour combos! In fact, 68% of Canadians agree that markets without ketchup chips are missing out! HEINZ says: we’ve got you and is going irrationally all in, daring North Americans to dive into the ultimate ketchup chip experience. With HEINZ Chip Dip, snackers can control the intensity of their ketchup flavour, curating each bite to their personal tastes. Whether you’re a ketchup chip purist or curious newcomer, this one’s for you.

• LETTING THE FANS GUIDE INNOVATION: HEINZ Chip Dip will serve as a test-and-learn as the brand considers making this a permanent addition to the HEINZ portfolio. Fans who try the potato chip and ketchup combo are encouraged to share their feedback on social media using #HeinzChipDipChallenge! 
• GET IT WHILE YOU CAN: Starting March 12, die-hard ketchup fans and curious foodies can get their hands on the limited-edition HEINZ Chip Dip at Walmart.com, while supplies last! HEINZ Chip Dip includes a HEINZ ketchup bottle, a wide-mouthed glass jar for dipping and a bag of chips for instant snacking.