Hellmann’s Canada rolls out the red carpet for new award: “The Vegans”

Celebrating the launch of Hellmann’s Vegan Dressings, Canada’s new TikTok award show for foodies honours the deliciousness of vegan cuisine

TORONTO, Sept. 8, 2022 /CNW/ – Hellmann’s Canada is proud to announce ‘The Vegans’ a brand-new award show celebrating the tastiness of vegan cooking. To mark the launch of the brand’s new Vegan Dressings line, they have partnered with food-loving Canadian TikTokers from across the country who will put their whisks to work devising the tastiest vegan recipes while sharing their process on TikTok along the way.

“Traditionally, vegan food has not always been celebrated as the gold standard in terms of taste,” said Kristen Denega, Senior Brand Manager at Hellmann’s Canada. “That changes today. ‘The Vegans’ will shine the spotlight on the creativity, the fun and especially the mouth-watering taste of vegan meals.”

Showcasing Hellmann’s Vegan Dressings, starting on September 7^th  – the chefs will share their creations on TikTok, and their recipes will be eligible for one of four award categories: “Best Appetizer in a Supporting Role,” “Best Leading Main Dish,” “Best Original Lunch Item” and the “People’s Choice Award”, the latter which will be determined based on community engagement. Host and influencer Jamie Milne (aka Everything Delish) will crown the winners the week of September 26^th.

Following on the heels of the successful launch of Hellmann’s Vegan Dressing & Spread, Hellmann’s Vegan Salad Dressings are rich and creamy in taste, certified vegan and proudly made in Canada. They come in three delicious flavours:

• Hellmann’s Vegan Ranch Dressing: Classic ranch colour and rounded depth of flavour – tangy, sweet and creamy, with a bite. Suggested retail price: $4.99 (retailers may sell for more or less at their discretion)
• Hellmann’s Vegan Caesar Dressing: Classic creamy Caesar profile with rich notes of garlic, lemon and pepper. Suggested retail price: $4.99 (retailers may sell for more or less at their discretion)
• Hellmann’s Vegan Green Goddess Dressing: Fresh, flavourful profile with notes of lemon and herbs. Suggested retail price: $4.99 (retailers may sell for more or less at their discretion)

For product information, recipes and to follow along with ‘The Vegans’ visit: www.hellmanns.com/ca/en/the-vegans.html 

About Unilever North America

Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.

For more information on Unilever Canada and its brands visit: www.unilever.ca

SOURCE Hellmann’s Canada