Hip Pop broadens reach of functional Living Sodas

Gut Lovin’ drinks brand, Hip Pop, has expanded its list of stockists, with its functional Living Sodas – in flavours Tropical Peach and Pink Grapefruit – now available to purchase from 52 Marks & Spencer’s Food Halls across the UK.

Hip Pop is positioned as a healthy alternative to the typical traditional fizzy drink as it is Packed with ¼ of your daily fibre (8g) per can, apple cider vinegar and probiotic live cultures that are scientifically proven to support gut health, according to the brand.

Last year, the Manchester based business submitted four of its deliciously fermented living culture drinks to be considered by Great Taste – the world’s largest and most trusted food and drink accreditation scheme – and walked away with a clean sweep after all four products won an award.

The Tropical Peach Living Soda received two stars, whilst the Ginger & Yuzu Kombucha, Gut Lovin’ Lemonade and Cherry & Blackberry CBD Kombucha – Hip Pop’s first CBD drink to launch in Sainsbury’s – each received one star, positioning Hip Pop as an official Great Taste producer.

Kenny Goodman, co-founder of Hip Pop, said: “When you launch in Marks and Spencer Food to Go, you know you’re rockin’ and rollin’. After such a successful 2023, we couldn’t be more excited about how this year has started. To have secured a partnership with one of the most iconic British retailers and to see our Living Sodas on their shelves is a huge testament to the quality and design of our products.

“It’s great to see M&S increasing their range of branded listings and gut health products to match the demand of the growing category – we can’t wait to see how the industry continues to evolve over the coming months and to be a part of it.”

Hip Pop experienced a wealth of awards success in 2023, when one of its most popular sodas was recognised by The Grocer, TWICE, in just two months. Its Gut Lovin’ Orange Soda not only won The Grocer New Product Award for Soft Drinks – beating a number of industry giants including Red Bull, Rubicon and Shloer – but was also named ‘Top Launch’ in the Soft Drinks category within The Grocer’s Top Products 2023 report.

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