Hispanic Supermarket Sedano’s Deploys Pricing and Promotions Solution

Sedano’s Supermarkets, a grocer based in southeastern Florida, will adopt a unified pricing and promotions solution from Relex Solutions. The deployment will help Sedano’s, which operates 32 stores, to transition from manual pricing processes to AI-powered analytics, enabling more targeted promotions tailored to the retailer’s diverse customer base.

Optimization of pricing strategies and promotional campaigns will help Sedano’s set competitive prices, forecast promotional impacts and streamline workflows. The Relex system also allows for banner-specific customization to account for regional differences.

“At Sedano’s, we are committed to delivering value and quality to our customers while staying true to our heritage and community focus,” said Javier Herran, Chief Marketing Officer at Sedano’s Supermarkets in a statement. “Relex will help us align our pricing and promotions with what our customers truly want, ensuring we remain competitive in a challenging retail environment while honoring our commitment to providing authentic products at fair prices.”

Other retailers that have selected Relex solutions include:

• In January 2022 convenience store chain Sheetz selected the Relex planning solution;
• In March 2024 Alimentation Couche-Tard deployed inventory management solutions from Relex; and
• Pet Valu adopted pricing and promotion solutions from Relex in April 2024.