Houchens Food Group Enhances Customer Engagement Across Grocery Banners

Houchens Food Group, which operates more than 400 grocery, convenience, hardware and foodservice locations in 15 states, has adopted solutions from eGrowcery designed to provide improved shopper engagement for its grocery banners. Houchens will deploy the technology to select IGA, Price Less and Food Giant stores.

“Our shoppers require and deserve better experiences online and in-store,” said Greg Rush, President of Houchens Food Group in a statement, “Additionally, our retail operations team needs a platform that makes it easier for both our banner and store-level staff to digitally support our shoppers. We found answers to all of these requirements and more with eGrowcery.”

eGrowcery, which operates in the U.S. and overseas, provides a white-label ecommerce platform and helps integrate these programs into the retailer’s overall technology stack.

“Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” said Patrick Hughes, CEO of eGrowcery in a statement.

Freshmart adopted solutions from eGrowcery in May 2023.