Introducing Before n-HA Whitening Toothpaste Fluoride-Free SuperMint
Consumers are demanding elevated, premium and gut-healthy oral care products, and Before Company is delivering.
Launching across Canada and the U.S. on January 21, Before n-HA Whitening Toothpaste Fluoride-Free SuperMint is setting a new standard in oral health with its premium, sustainable formula that supports a healthy oral microbiome.
Featuring nanoXIM® Hydroxyapatite, this innovative toothpaste brightens teeth while strengthening enamel with ultra-fine particles designed for deeper remineralization. The formula also incorporates microbiome-friendly ingredients like MCT oil, zinc, and arginine, making it the ideal solution for shoppers seeking clean, science-backed oral care.
- Gentle Whitening: Safely whitens without hydrogen peroxide or abrasives.
- Supports Oral Health: Strengthens enamel, whitens teeth without irritation
- Clean and Balanced Formula: Vegan, gluten-free, and free from SLS, SLES, PEGs, and artificial flavors.
- Eco-Friendly Packaging: 100% recyclable, plant-based sugarcane tube with 50% lower carbon footprint.
- Natural formulas with sustainable packaging
- Before Cares giveback as a 1% Percent For the Planet Partner
- Combines clean ingredients with an ultra-cool SuperMint flavor for a premium brushing experience.
- Retail-friendly pricing: $12 for a 4.4oz tube and $5 for a 0.88oz travel-size.
“Before n-HA Whitening Toothpaste is more than a product—it’s a breakthrough in oral care,” says Steven Thorpe, CEO of Before Toothpaste. “It meets the demand for effective, sustainable solutions while promoting a healthy microbiome – all in a beautifully designed package you are proud to keep on our bathroom counter.”
This launch aligns perfectly with the rising consumer trend toward natural and sustainable products that deliver results. As health and eco-conscious shoppers continue to drive growth in the oral care market, Before n-HA Whitening Toothpaste is positioned as a must-have for grocery shelves.
Source: westerngrocer.com