Jack Link’s teams up with YouTube star MrBeast

Meat snacks company Jack Link’s partners with YouTube star MrBeast (Jimmy Donaldson). The two will launch a new line of co-branded meat snack products. This partnership marks MrBeast’s first-ever collaboration with a CPG company.

“We are incredibly excited to partner with MrBeast,” said Troy Link, CEO of Jack Link’s. “Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”

This strategic partnership targets the significant market of Gen Alpha, Gen Z, and their parents.

“I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” Donaldson said. “Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”

MrBeast’s CEO, Jeff Housenbold, added, ”We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit. Beast Packs are a way to bring the MrBeast experience from the screen to the snack aisle – while also introducing our fans to each other’s worlds.”