John West extends single-serve portion range

John West is extending its Singe Serve portion range.

The range will include 3x80g MSC-certified skinless and boneless Pink Salmon and 3x60g Infusions, in addition to the existing 3x60g No Drain Tuna Steak (3 carriers) and Weight Watchers Tuna (2 flavours) and 3x80g Tuna Chunks (3 carriers).

Infusions are now available in three different variants:

• Chilli & Garlic
• Lemon & Thyme
• Basil

The aim is to deliver enhanced convenience for consumers and drive relevancy for the brand, as households reduce in size and solus meal occasions become more popular. The single-serve option for Salmon is also part of John West’s strategy to reignite and revolutionise salmon within the ambient fish category through a more relevant pack size.

The growth of the single-serve portion range reflects John West’s commitment to reducing food waste, amidst the UK Government’s pledge to half the UK’s per capita food waste by 2030.

John West Salmon is a 100% natural source of protein, healthy and nutritious and will particularly appeal to younger shoppers looking for tasty, healthy and high-quality convenience products that fit into a busy lifestyle.

John West Tuna Infusions are infused with a delicious blend of ingredients to elevate everyday meals. These No Drain packs mean they’re convenient and cater to a range of different mealtime occasions.

Jon Burton, international marketing director, John West Foods said, “Traditionally, can sizes have always been large in size and can be a commitment for consumers to finish. Our extended Single-Serve portion range is a direct response to evolving consumer trends and the increased demand for optimal, convenient serving sizes that reduce food waste.”

John West’s Single-Serve Portion products are currently available in Morrisons, ASDA, Waitrose, B&M, Home Bargains, Ocado and Amazon.

Related content