Judge Approves $500M Settlement in Loblaw Bread-Fixing Case

Some Canadian shoppers may soon receive cash from a class-action lawsuit that accused Loblaw and its parent company George Weston of engaging in an industry-wide scheme to fix the price of bread.

Ontario Superior Court Judge Ed Morgan has approved a $500-million settlement in the case.

The settlement he approved includes a combined $404 million to be paid by Loblaw and George Weston. The remaining $96 million is accounted for through a gift card program Loblaw began in 2018 and ran through 2019 in hopes of making amends with customers who paid about $1.50 more per loaf of bread.

Once legal fees and other court expenses are paid, 78 per cent of the funds will be allocated to shoppers in Ontario with the remaining amount headed for people in Quebec.

Customers who bought bread between January 2001 and December 2021 and did not previously take a gift card from Loblaw will eventually receive up to $25.

If there is still money left over after that distribution, funds will be divided among anyone who claimed the gift card.

Morgan’s decision ends one chapter in a saga that has lobbed allegations at the country’s biggest grocers, including Metro, Sobeys, Walmart Canada, Canada Bread and Giant Tiger.

While these players have denied their participation in an alleged scheme to co-ordinate the price of bread back to 2001, Loblaw and George Weston told the Competition Bureau they were part of the practice in 2015. Their admission wasn’t publicized until 2017.

They then offered a $25 gift card to try to compensate customers, but shoppers weren’t appeased and in December 2019, a Quebec class action was filed against them and the other grocers. A Quebec court will hear arguments around whether to accept the Loblaw and George Weston settlement on June 16.