Just Eat joins UK on-demand grocery delivery market with Asda tie-up | Food & drink industry

Just Eat has entered the fast grocery delivery market by partnering with Asda in its first tie-up with a supermarket in the UK.

From January, Just Eat customers will be able to add a range of products to their baskets starting with five Asda stores, with the exact locations to be announced in the new year.

“We live in an on-demand world,” said Andrew Kenny, the UK managing director of Just Eat. “We want to make sure we are getting our customers the food they want, when they want, when they want it. Our tie-up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes.”

Just Eat follows rivals Deliveroo and Uber Eats, which already have fast delivery deals with some of the UK’s biggest supermarkets.

Best known for restaurant and fast food delivery, Just Eat said that up to 1,000 grocery items will be made available for customers to order seven days a week.

The two companies anticipate the partnership to be extended to more Asda stores throughout next year.

The new partnership builds on an existing relationship, with Just Eat delivering pizzas and meal deals from Asda Kitchen, the grocer’s indoor cafe and diner, which operates at 42 locations nationwide.

“We’re always looking for new ways to offer customers more choice and extend the number of delivery options available,” said Simon Gregg, the vice-president of online grocery at Asda. “The trial will also see Asda become more accessible to a wider customer base through Just Eat’s significant presence in the on-demand food delivery space.”

Just Eat has more than 60,000 restaurant partners it offers a delivery service for, covering 95% of the UK.

The food delivery service has more than 10,000 grocery and convenience store partners on its platform internationally, including brands such as Spar, Shell and 7-Eleven.

Last month, Asda appointed Stuart Rose, the Conservative peer and former boss of Marks & Spencer, as chairman.