Justin Schley New Boss at Quality Foods

Justin Schley has taken the reins at Quality Foods, following the retirement of Noel Hayward at the end of 2023.

His father Ken Schley founded Qualicum Foods with John Briuolo and Noel Hayward in 1982 when the three were in their mid-twenties. A few years later in 1986, Bruce Robertson joined the company as a partner, and the three opened Parksville’s first Quality Foods location.

Before stepping into his new role, Schley was the company’s CFO, and worked closely with his father’s founding partner Noel Hayward for five or six years, giving him the opportunity to continue learning from the people who started the company.

The company acquired many of its locations from defunct stores — the Qualicum and Port Alberni locations were old SuperValus and the Campbell River store was an old IGA that went out of business.