KICK UP YOUR GAME CAMPAIGN LAUNCH WITH JONATHAN DAVID
Lactalis Canada Launches Promotional Campaign in Partnership with Canadian Soccer Player Jonathan David
Toronto, ON (November 10, 2022) – Lactalis Canada announced today their latest promotional campaign, “Kick Up Your Game,” celebrating soccer as Canada enters the world stage this November. Lactalis Canada has partnered with Canadian soccer star Jonathan David to rally millions of soccer lovers nationwide to cheer on their country in Qatar, enter contests, enjoy themed recipes, and more.
With nearly 140 years of heritage in the Canadian dairy industry, Lactalis trusted Canadian cheese brands include Black Diamond®, Cracker Barrel Cheese, Quebec’s #1 cheese brand, P’tit Québec and Black Diamond Cheestrings®.
“We are excited to launch the Kick Up Your Game campaign to celebrate soccer and encourage Canadians to cheer on their favourite teams with delicious party recipes made with Black Diamond, Cracker Barrel, & P’tit Quebec products,” said Sabrina Zollo, VP of Marketing for Cheese & Table Spreads. “Celebrating the beautiful game of soccer with cheese will also give one lucky fan a chance to attend the match of their dreams to watch their favourite team play anywhere in the world.”
Canadian forward Jonathan David, 22, a native of Ottawa and an international player, will serve as Lactalis Canada’s Kick Up Your Game ambassador. Lactalis is proud to sponsor Jonathan as he represents Canada on the world’s biggest stage.
“I am looking forward to being a brand ambassador for Kick Up Your Game,” said David. “It will allow me to connect with fans and feel their support throughout one of the biggest tournaments for Canada. I am thrilled to partner with Lactalis Canada to get fans excited about soccer.”
Missy Hui, an accomplished Chef and recipe developer, has created crowd-pleasing recipes perfect for a soccer watch party incorporating various Lactalis products. These Kicked-up cheese-based favourites inspired by the competing nations can be made in under 15 minutes with easy-to-follow instructions and cooking tips.
“When I think about hosting and creating crowd-pleasing snacks, so many of my favourites include cheese in some form,” said Chef Hui. “These recipes are simple and sophisticated, laying the foundation for an excellent soccer-watching party with family and friends.”
The variety of delicious recipes, including Cheesestring® Mozzarella Sticks, Kicked-Up Mac & Cheese, charcuterie elevating Cheese Crisps, and a White Chili that’s sure to impress.
Kick Up Your Game will celebrate Canadians’ love of food and soccer. The program is being promoted through in-store POS, media partnerships, digital ads, PR and a partnership with TSN. The campaign runs from November 10th to January 3rd, 2023 and was created and managed by T1 Futbol,
Learn more about Kick Up Your Game here
Download Press Release: KUYG Press Release_Final
About Lactalis Canada Inc.
With 140 years of brand heritage, Lactalis Canada is committed to enriching and nurturing the lives of Canadians by producing nutritious and great-tasting dairy products. Named on Forbes 2022 list of Canada’s Best Employers, Lactalis Canada directly employs 4,000 Canadians, supports hundreds of farming families and contributes to the livelihoods of thousands of Canadians who provide essential services to Lactalis Canada’s more than 30 operating sites, including 19 manufacturing facilities. The company’s iconic brands include Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, Siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Galbani, and Président. Lactalis Canada’s commitment to responsible and sustainable growth has been recognized with the 2021 Canadian Grocer Impact Award for Sustainability and its CDN $2.9 million investment in the communities in which it operates. Lactalis Canada is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit www.lactalis.ca.
About The T1Agency & T1 Futbol
The T1 Agency is an independently operated agency that has been uniting brands with people for the past 28 years. We do this through what we call Full-Stack Sponsorship: designing meaningful partnerships, pushing the creative idea envelope, building multi-sensory experiences, and purposefully connecting with people. T1 Futbol is focused on applying these principles with a focus on brands and properties wanting to develop partnerships around one of the world’s most inclusive sports. Driven by passion in everything we do, we take an entrepreneurial approach to marketing that allows us to break convention with bold ideas that build brand love while delivering quantifiable results. Please get to know us at www.thet1agency.com/t1-futbol and on social @theT1agency.
For more information contact:
Micki Benedetti
Source: westerngrocer.com