Kraft Heinz, TGI Fridays sign perpetual licensing deal

Kraft Heinz and TGI Fridays sign an exclusive, perpetual extension of their existing licensing deal where Kraft Heinz makes restaurant-inspired, TGI Fridays’ branded frozen appetizers for retail across North America.

Kraft Heinz and TGI Fridays have had a successful licensing partnership since 2001. With the new perpetual licensing deal, Kraft Heinz will continue to develop and sell TGI Fridays’ frozen appetizers and snacks.

“The TGI Fridays brand is an important part of our frozen food portfolio and is a growth driver for our business across North America,” said Pedro Navio, North America zone president at Kraft Heinz. “This new agreement aligns with our strategy to accelerate growth in categories where we can create more value for shoppers. We’re proud to offer restaurant-quality frozen appetizers and snacks under the TGI Fridays brand.”

“As the world’s first casual bar and grill, TGI Fridays is a beloved and iconic global brand that’s known for innovative and craveable foods, especially our world-famous appetizers,” said TGI Fridays CEO, Weldon Spangler. “This licensing agreement with Kraft Heinz will help extend that ‘Fridays Feeling’ to consumers at retail with TGI Fridays restaurant-quality frozen appetizers and snacks.”

There are currently 25 varieties of TGI Fridays branded frozen appetizers available at grocery stores, including Loaded Cheddar & Bacon Potato Skins, Spinach and Artichoke Cheese Dip, Honey BBQ Boneless Chicken Bites, and Mozzarella Sticks with Marinara Sauce.