Lactalis Canada announces that the DFC logo will now appear on Lactalis’ butter products

Lactalis Canada’s Blue Cow lineup grows as it adds Dairy Farmers of Canada’s iconic logo to Lactantia butter products (CNW Group/Dairy Farmers of Canada)

OTTAWA — Dairy Farmers of Canada (DFC) and Lactalis Canada announce that DFC’s Blue Cow logo will appear on Lactantia butter products. In adopting the Blue Cow logo on the butter, the Blue Cow logo expands its reach to help consumers recognize products manufactured with Canadian milk.

“The Blue Cow is widely recognized as a symbol of dairy farmers’ dedication and pride in producing 100% high-quality Canadian milk, and their high standards in the areas of animal care, food safety, milk quality and sustainable production,” said David Wiens, President of Dairy Farmers of Canada. “Lactalis Canada’s decision to grow their Blue Cow lineup by featuring the logo on Lactantia’s line of butter speaks volumes about the trust consumers, processors and retailers have in our practices.”

Lactantia is a branded butter in Canada. As a national dairy processor, Lactalis Canada began adopting the Blue Cow logo in 2018 and has since committed to rolling it out on hundreds of milk, cream, cheese and yogourt products under the Balderson, Beatrice, Black Diamond, Cheestrings, Cracker Barrel, P’tit Quebec, Astro , IÖGO, IÖGO nanö, Khaas, Olympic and siggi’s brands.

With the addition of Lactantia butter to this line-up, the Blue Cow will appear on nearly 20 additional products representing several tens of millions of units per year.

“Canadian dairy farmers produce some of the best milk in the world and we want consumers to easily see that Lactantia butter is made with 100% Canadian milk,” said Vince Vetere, General Manager, Cheese & Tablespreads, Lactalis Canada. “The updated Lactantia packaging that will now bear the Blue Cow logo further highlights the great Canadian pride we take in preserving the quality and craftmanship of this beloved product.”