Lactalis Canada bolsters sales leadership with four new executives

Lactalis Canada has announced four executives to its sales leader team.

Mark Kreckler has been named senior director of customer development for Sobeys. He was previously a sales director at Kimberly Clark.

Meanwhile, Kate Simmie has been appointed director of customer development for Walmart. Simmie was previously director of sales planning and strategy at Riverside Natural Foods Inc.

In addition, Kelly Backer has been named senior director of customer development for Costco and all Western grocery retail chains. Backer was previously vice president of marketing and category development at Wonderbrands.

Lastly, Paul Cuaso has been appointed director of corporate marketing. He was previously a business unit director of snacks at General Mills Canada.