Lactalis Canada’s Yogourt Brands Support Kids Help Phone with Latest Iteration of “Snack, Give & Win” Back to School Campaign

August 7, 2024 – Toronto, ON – Lactalis Canada, the Canadian dairy leader and subsidiary of France-based Lactalis Group, is pleased to announce that its iÖGO, iÖGO nanö, Astro, Olympic and siggi’s yogourt brands have once again teamed up in support of Kids Help Phone with the annual “Snack, Give & Win” campaign – an annual philanthropic driven initiative in support of Kids Help Phone. 

In market nationally from August 5 to September 29, 2024, “Snack, Give & Win” will see iÖGO, iÖGO nanö, Astro, Olympic and siggi’s yogourt brands donate $40,000 to Kids Help Phone in support of children and youth mental health. New to this year’s campaign, consumers will also have the chance to win $5,000 by purchasing a Lactalis Canada yogourt  and uploading their receipt to snackandgive.ca.

“With this latest iteration of “Snack, Give & Win,” we’re not only going beyond on-shelf deals to generate value for our consumers – particularly during the busy back-to-school period – but supporting the critical work of Kids Help Phone focused on youth mental health and wellbeing,” said Adrienne Pagot-Gérault, General Manager, Yogourt & Cultured Division at Lactalis Canada.

The “Snack, Give & Win” campaign is supported through multi-channel social media, in-store promotion and coupons at leading grocery chains across the country. 

As a founding partner of Kids Help Phone for 35 years, Lactalis Canada has proudly helped to enable critical connections for children and youth in any moment of crisis.  

About Lactalis Canada Inc.  With over 140 years of brand heritage, Lactalis Canada is the Canadian dairy leader behind iconic brands Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Bfit, Enjoy!, Marie Morin Canada, Galbani, and Président. With more than 30 operating sites including 20 manufacturing facilities, the company and its more than 4000 employees are committed to enriching and nurturing the lives of Canadians through its high-quality products, contribution to communities and partnership with farmers, customers, partners and suppliers. Lactalis Canada is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit www.lactalis.ca    

-30-