Ben steps into the role with more than 10 years of experience across business development, marketing, and sales. In this expanded position, he will lead sales, marketing, and all business development initiatives, supporting Level Ground’s continued growth across Canada and strengthening partnerships within the grocery and specialty coffee channels.
Since joining Level Ground, Ben has played a key role in driving strategic growth initiatives, combining data-informed planning with hands-on execution to scale, expand distribution, and deepen customer relationships. His leadership will build on the strong foundation established over the company’s 29-year history.
Prior to Level Ground, Ben held leadership roles across both B2B and B2C environments, developing expertise in revenue growth, channel strategy, and brand expansion.
Source: westerngrocer.com