Lindt & Sprüngli expands data partnership to gain insights in FMCG

Swiss chocolatier and confectionery company, Lindt & Sprüngli, has renewed a multi-year partnership with IRI, the global provider of technology, data, and predictive analytics for the consumer, retail and media sectors.

Lindt & Sprüngli will now expand its services with IRI as it moves to Liquid Data – the industry’s most advanced integrated big data and insights platform. This will allow Lindt & Sprüngli to gain broader visibility into contextual FMCG big data sets, explore wider business opportunities and to collaborate more effectively with retailers.

Working together since 2014 across Europe, US and Asia Pacific, IRI continues to provide the  premium chocolate manufacturer with global market category analysis, predictive analytics and forward-looking insights that is helping Lindt & Sprüngli achieve growth.

Andrew Mitchell, executive vice president, International, IRI said IRI’s Liquid Data enables it to deliver unseen category insights to Lindt & Sprüngli, quickly and efficiently, providing a single category view across multiple country markets.

“We’ve been doing this for FMCG industry-leading clients, such as Lindt & Sprüngli, for many years, helping them find paths to growth, and we look forward to working together following our continued partnership,” Mitchell explained.

According to Lindt & Sprüngli, it is one of the fastest growing chocolate manufacturers across Europe, the US and Asia Pacific region. It is outperforming in all segments and leveraging the shift to indulgence with more premium chocolate formats, occasions and gifting.

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