Loblaw omni-channel media business expands leadership team

Advance powered by Loblaw, the retailer’s omin-channel media business, has expanded its leadership team with three new members.

Swetha Subramanian is vice president, data strategy measurement science. Jeremy Vianna is the vice president and general manager for audience and ad products, and Ryan Webber is vice president of sales and client services.

Subramanian brings over 14 years of experience in data engineering and data science, most recently in her role as the global lead for measurement solutions, marketing science at Meta.

Throughout his 20-year career, Vianna has helped some of the world’s biggest brands through digital transformation, including Nike, Twitter and Four Seasons. Most recently, he led the first integrated product team at Rogers Sports & Media.

Webber has been leading sales and marketing teams across several industries for more than 20 years, most recently with some of Canada’s largest CPG clients as CEO at Wavemaker Canada, a Group M agency.