FOR IMMEDIATE RELEASE
Healthy Hippo has become the first and only low-sugar candy brand to be Non-GMO Project Verified after a 9-month process.
June 1, 2022 – Vancouver, BC – Plant-based, low-sugar candy brand, Healthy Hippo, has announced that all products have been Non-GMO Project Verified. The brand underwent stringent provisions for testing, traceability and segregation to achieve the Non-GMO “Project Verified” title. Healthy Hippo remains the only low-sugar candy brand to be Non-GMO Project Verified, placing the brand in a unique position relative to their peers.
The brand worked closely with Foodchain ID, a data solutions provider for the food economy, to achieve Non-GMO Project Verified status for their low-sugar candy brand. Foodchain ID conducted a rigorous dissection of Healthy Hippo’s formulas, along with all ingredients used in each variation of the products. A significant amount of documentation, research and analysis was deployed throughout this process.
The decision for Healthy Hippo to gain Non-GMO Project Verified status signifies a display of transparency for the brand’s products, and, subsequently, for consumers. In addition to being the only low-sugar candy brand to be Non-GMO Project Verified, Healthy Hippo is the only brand of its kind to be 100% naturally sweetened with monk fruit, and holds a carbon neutral certified status in North America.
“Creating a Non-GMO formula was a non-negotiable for me when we started formulating back in 2017. This was a form of transparency I wanted to provide to the customer and I really wanted to set the tone of how every ingredient matters at Healthy Hippo. It took us 9 long months to get here, but it is completely worth it in our eyes, something we can be really proud of.” – Ashley Paterson, CEO.
About Healthy Hippo Naturals Inc. Healthy Hippo is a naturally delicious, plant-based low sugar candy made with three years of careful R&D. Each product is naturally sweetened with monk fruit (no stevia or sugar alcohols), 3 grams of sugar or less, non-GMO, and uses no artificial flavours or ingredients! Each candy is an evolution of traditional candy made better, ranging from sweet to sour – Hippo Gummies, Swedish Hippos, Sour Hippo Gummies, Sour Keys and Fizzy Colas.
The Company is now carbon neutral certified and working towards reducing its carbon footprint to net zero.
Healthy Hippo is an all-women team led by Ashley Paterson, an entrepreneur with extensive experience in healthy conscious vegan foods. Ashley was instrumental in creating vegan disruptor Big Mountain Foods – whose plant-based meals are distributed across the largest North American retailers.
For more information, please contact healthyhippo@michelemariepr.com.
Source: westerngrocer.com