Maple Leaf Foods names pork business as Canada Packers

Canada Packers Logo (CNW Group/Maple Leaf Foods Inc.)

MISSISSAUGA — Maple Leaf Foods names its pork business as Canada Packers. The company previously announced the separation of its pork business as a new independent, public company.

“We are thrilled to launch Canada Packers as the new name for our future independent pork company,” said Dennis Organ, president of Maple Leaf Foods’ pork complex and incoming CEO of Canada Packers. “This choice reflects our deep respect for the history and legacy of this iconic brand, while affording us the opportunity to bring it forward and blend it with our ambitious vision for the future as a world-leading pork producer.”

“Canada Packers is a distinctive, memorable and authentic name for the new pork company,” said Curtis Frank, president and CEO, Maple Leaf Foods. “While grounded in solid roots that have been an important part of Maple Leaf Foods’ history, Canada Packers also provides a platform for the forward-thinking vision that Dennis and his team have embraced as they chart their next steps as an independent company. We are excited for what the future holds for Canada Packers as we advance plans to complete the separation of the businesses in 2025.”

Canada Packers new logo incorporates the elements from the company’s old logo, with the capital “C” and “P” and the Canadian flag. The company has also changed its colour palette to reflect its focus on sustainability, shifting from blue and red to the natural green and blue tones.

“Leveraging the historic past was key, but not at the expense of the future and progress this brand represents,” said Organ. “The new branding honours these roots while propelling Canada Packers towards a dynamic and innovative future. We expect the new Canada Packers logo and branding to be a beacon for leadership in the fresh food space globally for another hundred years.”

As independent companies, Maple Leaf Foods will continue as a consumer packaged goods company, while Canada Packers will focus on pork business.

Upon completion of the separation, Maple Leaf Foods will retain an 19.9 per cent ownership position in Canada Packers, and the two companies will enter into an evergreen pork supply agreement that will provide Maple Leaf Foods with secure access to pork.

Canada Packers is expected to be spun off as an independent, publicly traded company in 2025.