Maple Leaf merges meat, plant protein businesses

Maple Leaf Foods realigns its organizational structure and makes several executive changes.

“For the past five years, our vision to be the most sustainable protein company on earth has been our north star and raising the good in food is what gives us purpose every day,” said Maple Leaf Foods CEO, Curtis Frank. “As our business shifts from an intensive phase of investing in building and commissioning new plants to realizing the benefits of our world-class network, the time is appropriate to refine the strategies that underpin our purpose and vision through an evolved strategic blueprint.”

The company unveiled its new, evolved blueprint, which acts as a strategic compass for the organization. In order to execute the strategies outlined in the blueprint, the company will bring its meat and plant protein businesses together under a single umbrella.

Executive changes
Adam Grogan has been promoted to the role of chief operating officer, effective immediately. He has overall responsibility for leading prepared foods, including prepared meats, poultry, and plant protein; and the supply chain network across Canada and the United States. Grogan has been with Maple Leaf Foods for more than 25 years in diverse roles and brings a wide spectrum of experience in both operational and commercial leadership roles.

Casey Richards assumes the newly created role of president, Maple Leaf Foods USA. Richards is responsible for leading the company’s growth in this market. He has more than 20 years of global marketing and general management experience, including the last six years with Maple Leaf Foods.