TORONTO — Mars Wrigley Canada has announced that Mars bars sold in Canada will be certified carbon neutral by January 1st, 2023.
The new pledge, which also includes Mars bars sold in the UK and Ireland, represents climate action efforts less than a month after Mars, Incorporated, Mars Wrigley’s parent company, announced its commitment to achieve net zero greenhouse gas emissions across its full value chain by 2050.
Mars Wrigley announced a commitment to doing more and aims to reduce the Mars bar carbon footprint in Canada by over 20% by 2023. The company aims to sustainably transform its supply chain agricultural practices, including using satellite data to geomap cocoa farms and pursuing other anti-deforestation efforts. Any emissions that cannot be eliminated will be offset by high quality carbon removal credits based on climate solutions like reforestation and land restoration.
The chocolate manufacturer will work with an independent auditor to certify the Mars bar as carbon neutral and will be adhering to the PAS 2060 standard for carbon neutrality, which provides radical transparency and is widely considered to be the leading international standard of carbon neutral specification.
“At Mars, the world we want tomorrow is one where the planet is healthy, and that means taking bold action today,” said Chantal Templeton, General Manager, Mars Wrigley Canada. “Starting with the iconic Mars bar, and supported by our global net zero commitment, this is the type of critical action needed to tackle the climate emergency and address the health and sustainability of our planet.”
Source: www.canadianmanufacturing.com