As part of today’s release 
of McCain’s 2020 Global Sustainability report Together, Towards Planet-Friendly Food, the company is pledging that it will be implementing regenerative agricultural practices across 100 per cent of its potato acreage — some 148,000 ha worldwide — by 2030. This transition will restore and protect soil health and quality and look to natural processes to control pests, prevent plant disease and strengthen crops against severe weather events.
Max Koeune, Chief Executive Officer of McCain: “The pandemic has put a spotlight squarely on the precarious nature of our global food system. But the largest challenges we face are related to climate change. It’s estimated that a quarter of man-made carbon emissions come from the production of food, and if we have to grow more food to feed more people, that will only intensify. If we don’t transform the way we grow food, the whole system is at risk of suffering irreparable damage.”
“Our belief in Regenerative agriculture goes back to our roots as a farm business. As a global leader in food production, McCain has a responsibility to re-imagine the way we grow a potato in a way that is beneficial for both the planet, and the communities where we operate. We have to act today to make things better tomorrow.”
Regenerative agriculture calls back to a time when farming was based more on biology than chemistry, with a focus on soil health and quality. A sustainable farming practice, Regenerative agriculture promotes biodiversity, more plant cover on fields throughout the year, minimizing soil disturbances and maximizing crop diversity as a way to increase water efficiency, protect against erosion, pump more nutrients into the earth, create greater resilience to droughts and floods, capture more carbon and increase the yield and quality per acre.
Source: potatopro.com