Medahuman Drinks aims to redefine CBD category with functional wellness 

With the functional wellness combined global market estimated to be worth $28.72 billion by 2030, Medahuman is leading the way in the UK with its range of drinks containing more functional elements than any other brand on the market.

Medahuman says its functional wellness proposition is well received by consumers who are not just trialling the product but repeat purchasing. Year-on-year sales have grown 500% with key retail partners since its inception in 2019, according to the company.

Medahuman, which has 25 nutritional ingredients in addition to CBD, compared to other CBD infused brands which are limited to two or three, has already proved popular with UK nationwide retailers such as Holland & Barrett, Booths and Amazon and has added over 2,000 new listings in the last 12 months across the HORECA sector.

Medahuman is also available in prestige hospitality venues such as Claridge’s; Chiltern Firehouse; Isabel; The Berkeley Hotel; Louie; Annabel’s; The Arts Club and the Hoxton Hotels.

The functional Medahuman range offers expertly designed drinks packed with high quality ingredients that helps consumers looking to stay calm, focussed and centred.

Having worked in high pressure, fast-paced environments throughout his career, Medahuman founder Adam Feldheim often suffered burnout, chronic fatigue and toxic stress.

Feldheim said: “Stress is a part of life, but the type of chronic unremitting low-level stress we experience in modern life can wreak havoc on our nervous system, our energy levels and our well-being. CBD is one of the most valuable tools to help people regain balance in these conditions and reduce symptoms to allow recovery to start.”

The low calorie range includes CBD, an ingredient which boasts a host of health benefits to improve overall vitality, nootropics, which boosts brain performance and adaptogens, which helps overall well being and the body respond to stress, anxiety and fatigue.

Alongside these ingredients, the drinks contain 25 nutritional ingredients including vitamin D3, C, B, magnesium and biotin.

The selection of drinks offers a range of benefits.

• RELAX, with ingredients that allows the body to de-stress and unwind;
• RECOVER, to help reduce inflammation and fatigue, with a daily dose aiding recovery;
• GLOW, helps to nourish and strengthen the skin, with a daily dose leaving the skin feeling nourished;
• NIGHT, helps to provide a great night’s sleep and ENERGY, which is designed to help you focus.

Along with featuring 20mg of premium, best-in-class broad-spectrum CBD and a host of botanical ingredients offering wellness benefits, the company’s manufacturing methodology has evolved over the last three years to deliver on the promise of efficacy, delivering optimal absorption and targeted health benefits. Flavours include Cranberry and Lime, Lime and Elderflower, Sour Cherry and Hibiscus, Ginger and Blood Orange or Chamomile and Black Tea.

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