Metro to launch MOI Rewards program across 275 stores in Ontario

Metro will launch MOI Rewards in all 275 Metro and Food Basics in Ontario this year. 

Moi Rewards will allow members to save on their grocery purchases by accumulating and redeeming points in-store and online, and to receive personalized promotions from our two leading food banners reaching 75 per cent of households in Ontario. 

“We are excited to expand the Moi Rewards program to the Ontario market for our Metro and Food Basics customers. Moi Rewards will be simple to use, personalized, and it will provide customers with great savings and choices in line with their tastes.”, says Alain Tadros, vice president and chief marketing officer and digital strategy. 

Jean Coutu Pharmacy customers in Ontario who already benefit from Moi Rewards will be able to accumulate more and redeem faster by combining their purchases across all participating banners.

The MOI Rewards program, launched in May of 2023, has over 2.5 million active Moi members in Quebec. Most recently, the 2024 Leger Wow Survey ranked MOI as the most widely used loyalty program in Quebec, with 79 per cent of Metro customers actively engaged with the program.

Metro will withdraw from the Air Miles Reward Program and will terminate its Thunder Bucks program later this year to introduce the Moi Rewards program across all its stores. More details on the launch of the Moi Rewards program will be announced at a later date. In the meantime, Air Miles will continue to be offered and redeemed at Metro stores in Ontario and Thunder Bucks will continue to be offered and redeemed in Thunder Bay Metro locations.