Moi by Mademoiselle Desserts launches mini beignets

Moi by Mademoiselle Desserts has announced the arrival of its mini beignets to UK grocery retailers.

A true taste of French indulgence, these ambient or frozen treats offer retailers a new addition to their snack offerings, providing customers with an authentic and on-trend French experience in the comfort of their own homes.

Moi’s frozen mini beignets are made from genuine buttery French brioche dough and filled with flavours Hazelnut & Cocoa, Red Fruits, Apple, and Speculoos.

“Retailers strive to provide customers with high-quality products that deliver on taste and convenience,” says Anthony Saison, head of category insights & customer marketing at Moi. “Our frozen mini beignets offer just that – an authentic French dessert experience that’s easy to prepare and enjoy at home. Our research shows that smaller, lighter indulgence is a growing trend in the sweet bakery arena with consumers increasingly interested in smaller touches of indulgence and quality ”

Moi’s frozen mini beignets are the perfect addition to any bakery or freezer aisle. With their convenient format and gourmet appeal, they cater to a wide range of occasions. From casual gatherings to special celebrations, these frozen delights are sure to become a staple in your sweet bakery selection.

“We’re excited to partner with retailers to bring Moi’s frozen or ambient mini beignets to customers across the UK,” adds Saison. “As an absolute staple in the French sweet bakery scene, our mini beignets mark a ground-breaking entry into UK retail with the key USP they have a three day shelf life.

Representing a perfect fusion of baking tradition and modernity, Moi stands out with a strong and distinctive brand identity, offering a unique and irresistible addition.”

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