Morrisons lists The Berry Company

The Berry Company has secured a new permanent listing in 105 Morrisons stores across the country. Currently stocked in Waitrose, Ocado and Holland & Barrett, the 1 litre Goji Berry and Acai Berry flavours will now be stocked in Morrisons on a permanent basis.

The Berry Company has a large portfolio of interesting flavour combinations including white tea peach with moringa and lemon; acai berry with raspberry and yerba mate; and pomegranate with aronia and rosehip.

Now boasting over twenty-five flavours and sold in over 40 countries worldwide, the juices have become a go-to healthy drink for consumers. Berry Company products are currently available in 330ml and 1 litre formats, while new individual serves in glass bottle format are in the pipeline.

All of the Berry Company juice blends are made from natural ingredients, without any added sugar or sweeteners. The Berry Company prides itself on sourcing the best and most exotic ingredients and botanicals from around the world that deliver light and balanced flavours, full of taste and goodness.

Khaled El Yafi, founder of The Berry Company said: “We are delighted to announce our new permanent listing in over 105 Morrisons stores nationwide, as we continue to drive The Berry Company’s presence in retail and increase visibility with health-conscious consumers.

“We are dedicated to innovating new, unique and exotic flavours in a variety of formats, providing a range of antioxidant juice blends with evident nutritional benefits. 2022 marks 15 years of The Berry Company, and this new listing marks another milestone in our ongoing growth and innovation journey.”

From 20th June, The Goji Berry and Acai Berry 1 litre cartons (RRP: £2.25) will be available at selected Morrisons stores, or alternatively can be found on www.theberrycompany.co.uk.

Khaled El Yafi founded The Berry Company in 2007 after being inspired by the publicity surrounding superfoods and their nutritious benefits. The Berry Company Blueberry juice blend was their first product, rich in Vitamin C and K, leading the company to win the ‘Best New Brand’ at the 2007 Beverage Innovation awards.

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