Nestlé’s movie-inspired pizzas are meant to build buzz and awareness for its popular DiGiorno line. The brand’s previous innovations included ice cream cones made from its Croissant Crust, a pizza-themed doughnut, and a Thanksgiving Pizza with all the fixings.
“DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion ‘cry-pie,’ and we are now introducing our latest, most chaotic pies yet,” Kimberly Holowiak, senior brand manager for DiGiorno, said in a statement.
DiGiorno, with the tagline “It’s Not Delivery, It’s DiGiorno,” is Nestlé’s best-selling pizza, with nearly $1.3 billion in annual sales for the 52 weeks ending May 19, according to Circana, a Chicago-based market research firm. The brand recently lost its position as the market leader in the $7 billion frozen pizza category to competitor Red Baron, which had $1.4 billion in sales during the same period.
Source: fooddive.com