New Massey Ferguson baler, Farmall tractor unveiled at 2025 National Farm Machinery Show

Day one of the 59th National Farm Machinery Show kicked off today in Louisville, Kentucky, and farm equipment manufacturers had a number of new items to capture the attention of visitors.

Hesston by Massey Ferguson launched its new double small square baler on the show floor at a media event immediately after the show doors opened. The SB.1436DB produces two rows of bales per field pass and is clearly aimed at maximizing productivity.

The new baler features an advanced electronic monitoring and control system called, SimplEbale. It automates critical baling processes to ensure consistent bale density, weight and dimensions. From inside the cab, operators can monitor flake thickness, flake count, bale length and bale weight in real time, ensuring maximum throughput.

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“With its heavy-duty design and groundbreaking technology, this baler helps operators achieve better efficiency and superior results, reducing costs while increasing profitability,” said Dane Mosel, marketing manager for Hesston by Massey Ferguson, in a press release.

Also unveiled at the show was a new Farmall C series tractor from Case IH.

The new Farmall C lineup offers a 12-speed PowerShuttle and 24-speed Hi-Lo transmission, reinforced front axle, boosted hydraulic flow, heavier gross vehicle weight and increased rear lift capacity.

“The new Farmall C not only offers heavy-duty performance and maneuverability, it delivers an improved operator experience,” said Leo Bose customer segmentation lead at Case IH, in a press release. “With the new brake to clutch feature, greater visibility, and the new L635 loader, operators can enjoy significantly increased comfort and reduced fatigue.”

There was a lot to see and do at the show so check out the video below of some of the day’s events on the show floor.

Watch for new videos to find out more about the new baler from Massey Ferguson and Case IH’s new Farmall tractor coming soon to AgDealerTV.

Organized by Kentucky Venues and recognized around the world as a premier farm trade show event, the National Farm Machinery Show welcomes as many as 300,000 visitors from across the U.S. and many other countries each year.