Ore-Ida and GoodPop partner to appeal to US’ love of salty-sweet

Credit: Business Wire

For consumers in the US, there’s nothing quite as appealing as dipping a salty and crispy French fry into a cold and creamy milkshake. In fact, when surveyed, it is one of America’s most popular food combinations. Inspired by this behaviour, the Ore-Ida and GoodPop brands have launched the Fudge n’ Vanilla French Fry Pop, a first-of-its-kind frozen treat that offers the iconic sweet and salty combination that consumers are craving. 

The new product wraps a vanilla oat-milk frozen base in a rich, chocolate fudge shell rolled in real, crispy potato bits. The collaboration creates an all-in-one, mess-free offering that is sure to delight French fry and ice cream lovers across the country.

“For over 70 years, Ore-Ida has offered Americans delicious and crispy French fries in the comfort of their homes,” says Jackie Britva, Senior Brand Manager for Ore-Ida at The Kraft Heinz Company. “Nothing says summer quite like the sweet and salty combo of a fry dipped in a milkshake, but fans often have to go to a restaurant to enjoy the summertime staple. In partnership with GoodPop, we put a unique and convenient spin on the American classic, bringing it to home freezers everywhere. Put simply, we dipped it, so our fans don’t have to.”

“At GoodPop, we love creating cleaned-up versions of classic treats. With this seasonal collaboration, we hope to rekindle that child-like joy of summer, with a decidedly modern twist,” says Daniel Goetz, CEO and Founder of GoodPop. “As always, GoodPop’s goal is to elevate expectations for nostalgic favourites, so these Fudge n’ Vanilla French Fry Pops are dairy- and gluten-free, fit for all families to enjoy.”